Donations are hugely important for NGOs to support humanitarian efforts in vulnerable areas around the world. Many NGOs heavily rely on a large number of small donations rather than a small number of large donations.Donations Insights helps NGOs better understand trends To get a better view of how donations are distributed, credit card company Mastercard issued their report Donation Insights, which is based on anonymized collected Mastercard transaction data in the United States. By publicizing this data, organizations are enabled to understand trends in private donations better.The individual donations made through electronic payments to American NGOs grew by 5.9 percent in 2016. This is a small deceleration from the year before. Public safety and disaster relief donations grew most of all, followed closely by environmental and animal related causes.The average recurring donation in total is $43.20. Per category, the average donation size for recurring giving varies quite a bit. While for disease causes the recurring average donation is at $86.60, environmental organizations struggle in comparison with $34.40.