As a faith-based organization, the World Association for Christian Communication (WACC) builds on communication rights in order to promote social justice for everyone. People of all faiths, ethnicities, and cultures worldwide can receive their guidance and support.
Communication is right at the center of WACC's identity. They work alongside global, regional and local partners to give less fortunate communities access to communication because the absence of communication can lead to exclusion in society and human development. WACC's network reaches 1,600 members and partners in over 130 countries around the world. In their head office in Toronto, Canada, Shari McMaster ties everything together as Administrative Coordinator. She oversees the administrative assistance, policies, governance and immigration issues. She maintains General Secretary Karin Achtelstetter's calendar while planning and scheduling her trips.
One of the things that WACC is best known for, is the Global Media Monitoring Project (GMMP), a project now in its 23rd year. "It's every five years, and it's basically a snapshot of one day, reviewing media from all over the world," Shari explains. The GMMP analyses global and regional patterns of how gender plays out in the news. "I think there are 120 or 140 countries participating to get a snapshot of what's going on in the media in terms of the gender make up. That is becoming more important now on the world stage. We're at the forefront of that."