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Air Canada Is Launching Its Own Loyalty Program in 2020

Airline to end contract with Aeroplan provider Aimia

Air Canada announced the launch of its own loyalty program in 2020. By operating an in-house frequent flyer program, the airline hopes to strengthen its customer relationship and better customer experience.

Air Canada Loyalty Program To Launch In 2020
This means that from June 30, 2020, onwards, Aeroplan will cease to be the loyalty program for Air Canada. After the expiration of the current agreement with Aimia; the operator of Aeroplan, the Canadian airline, will have its own loyalty program for travelers. Air Canada says that with the new program, it will be in a better position to deliver a more consistent customer experience.

The Aeroplan program was created in 1984 by Air Canada to serve as an incentive program for its frequent flyer customers. In 2002, it became a separate corporate entity and was eventually sold to Aimia. Now, after fifteen years, Air Canada decided it’s time to take the frequent flyer program back in its own hands. “This decision is the right one for our customers, our employees and our shareholders,” says Calin Rovinescu, CEO of Air Canada.

“The new program, launching in 2020, will offer additional earnings and redemption opportunities, more personalized service and a better digital experience for Air Canada customers,” said Benjamin Smith, who is responsible for the commercial strategies of the carrier.

Until the launch of the new loyalty program, Air Canada and Aeroplan will be working together, business as usual. Travelers can continue to earn and redeem Aeroplan Miles.  After June 2020, the previously earned miles will be credited to the new program, with travelers able to redeem those miles for rewards including Air Canada and Star Alliance partner flights.

The decision to not renew the agreement comes as a blow for Aimia. The company promised its five million active customers alternative options, after the contract with Air Canada has ended. "We know how much you care about this program, and we’re working to secure great new redemption options for you after June 2020," said Vince Timpano, President of Aimia, in a statement to customers.

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